Issue No. 3

One of One Interviews

Gambling on Sports Cards

Seven years inside the flash and line rooms, and I was one of the admins running them. Nobody in my house went without, and I still did damage I can't undo.

Before you startNames in this piece have been changed. Money amounts are left out on purpose. I'm not here to burn anybody, I'm here to tell on myself.

A guy in one of the bigger rooms posted something the other day that wasn't even a rant. He went out of his way to say there were good people in there, that guys had done a lot for him, that he appreciated getting to flash his cards. His actual complaint was small. He didn't think the room should be approving people off invites those people never accepted.

A ton of comments, and the charge was led by an admin. Instead of understanding the point they went straight into defense mode and came after the guy who posted it, telling him to shut the f*ck up, and then everybody else did what they always do, follow, because they can't think for themselves.

But that's not the part that got me. The part that got me was where the admin went. He didn't answer the question, he went at the guy's gambling and his spending habits, in front of the whole room, like that settled it.

It punched me in the face, because I've been both guys in that thread. And it made me sit there and think about what I'd actually done to my own family over seven years of this.

Here's the part I need to say before anything else. We were never in a bad spot. The mortgage got paid. The kids ate. Nobody in my house went without because of what I was doing, and I still did damage I can't undo. So sit with that, and then think about the guys in those rooms who are one bad Tuesday from missing rent, because they are in there right now, tonight, and there are so many of them. If it got to me from a safe seat, it is eating people alive from where they're sitting.

I'm out of those rooms. And honestly, I'm close to being out of cards altogether. This is why.

The $28 spot

Summer, cookout at a buddy's house, family there, grill going. I'm half paying attention to a divisional repack break on my phone with a $28 spot in it.

Justin Herbert, numbered to ten, PSA 10.

That's the whole story right there. Not a card I researched, not a card I saved for. Twenty eight dollars, at a cookout, while everybody else was outside. I already liked repacks, and after that night I was basically done with regular team breaks, because repack breaks were more fun, which is another way of saying the odds were weirder and the sweat was better.

I kept that Herbert a few years and then traded it into a big multi card deal. Out of everything in that deal I have one card left, a Drew Brees rookie auto, Beckett authenticated, not graded. That's what's left of the best night I ever had in there.

A card show that never closes

If you've never been inside these groups, the easiest way to explain it is that it's a 24/7 card show that never shuts the doors.

There are always cards posted. Always lines. Always flashes. Always people buying, selling, trading, posting previews, sending DMs, tagging. Morning, night, two in the morning, doesn't matter, somebody is always doing something.

And here's what nobody expects me to say: in a lot of ways it's better than eBay. You can slow down and actually study the card. Ask for better photos. Check comps. Look at corners, surface, centering. Talk to the seller like a human being. If you're the one selling, there are no eBay fees, no waiting a week for an auction to close, no tax. You bake the runner tip and the shipping into the line, you close it in an hour or two, you have your money and the winner has the card the same day.

That's real. The rooms aren't a scam. That's exactly why they work.

The problem is that a marketplace that never closes stops being a marketplace and starts being something you have to stay plugged into.

Lines and flashes

A line is the simple one. You take a card, doesn't matter what it's worth, and you break it into spots. Say it's a hundred dollar card. You put it up as ten spots at eleven bucks a spot. Once all ten sell, a professional video runner randomizes the list on random.org and whatever number it lands on, that guy gets the card shipped to him. The owner gets his hundred, the runner gets tipped, shipping gets covered.

A flash is a raffle. Say we're flashing a card from eight to nine at a dollar a spot. For that hour you buy as many spots as you want. Nine o'clock hits, however many spots sold is however many sold, the runner randomizes it, somebody wins the card. Could be fifty spots, could be five thousand.

There's the hook. Theoretically you could spend one dollar and win. Everybody has seen it happen to somebody, so everybody believes it can happen to them. It doesn't matter if the card is three hundred or fifteen hundred, because what you put in has nothing to do with what it's worth.

Let's just call it what it is

Collecting is desire based. You buy a card because you want that card.

What I was doing was outcome based. I wasn't buying a card, I was buying a randomized result. Put money in, don't know what you're getting, outcome is uncertain, big hits are rare, most people lose value, a few people win big, and the winners get posted everywhere so everybody else feels one payment away from being next.

That's not a bake sale. That's a slot machine with cardboard in the payout tray.

The hobby dresses it up with softer words. We call it chasing. We call it ripping. We call it taking a shot. We call it getting in for a sweat. We call it supporting the room. Strip the hobby language off and every one of those is a wager.

And people defend it by saying you still get cards. Sure. If a casino handed you a ham sandwich every time you lost three hundred bucks, that wouldn't make it dinner. The physical item doesn't change the structure of the transaction, especially when most of what you paid for wasn't the thing you received, it was the thing you hoped you'd receive.

The psychology is not a mystery either. It's the same wiring DraftKings runs on. Intermittent reward. Random outcomes. Near misses. Constant action. Social reinforcement, which is the part sports betting doesn't even have, because in a card room a few hundred people watch you win and a few hundred people watch you lose.

I'm not telling anybody to feel bad about ripping a pack. Opening a pack is a gamble too, and it always was. But what I was doing, and what those rooms are built on, is not "a gamble too." It's the whole business model.

It's 90 percent your name and 10 percent cards

The card barely matters in there. What matters is whether the room knows your name. I haven't played in months and I still get messages from admins asking if I want to come on board as a mod or an admin, because a name brings people, people bring bigger cards, and bigger cards bring bigger money.

So everything becomes about staying visible. You jump into lines you don't care about. You answer every tag. You show up so people don't forget you, because in that world silence starts to feel like disappearing.

Before your own flash runs, you spend a week, sometimes two, buying your way into other people's stuff so your name is everywhere. Those rooms have short memories. If you're in a bunch of things right before your night, people think you play all the time, so they support you, so you'll support them, around and around.

It's a business expense. It's literally in the budget. If you figure your flash clears a thousand, you set aside a couple hundred to promote yourself the week before, so now you're at eight hundred, and that's if it goes well. Sometimes a flash does double or triple comps and it's easy money. Sometimes it costs you. That's why some guys run flashes multiple times a week, because they're spending so much everywhere else that they can't stop.

The feeling right before your own flash fills is borderline gross. It's a different high than winning a card, and a dirtier one, because you know what you did to get there. You spent a week away from your family, staring at a phone, spending money you hadn't made yet, so a room full of guys would spend on you. And when it was over you were going to put every dollar of it right back in.

You don't make money in there. You keep money moving in there.

The number I made sure I never had

Seven years. My best guess is XXX grand through those rooms, and maybe half came back between what I sold and what's still sitting upstairs.

I can't give you a real number. There's no order history, no statement, nothing to open up and look at. It's PayPal and Venmo and Cash App and comment threads that are buried by morning.

But here's the honest version, and it took me a long time to admit it. I didn't track it because I didn't want to know. If I'd kept a real spreadsheet I'd have had to look at a real total, and then I couldn't have kept telling myself the story. The not knowing wasn't an accident. The not knowing was the point.

If every guy in one of those rooms could see his seven year total on one screen, that room would be half the size by dinner.

The question that ended it

I was an admin. So none of this is me pointing at somebody else's setup.

Admins sell in the room. They write the rules, enforce the rules, settle the disputes, and make money under the rules they wrote. And a few of us pooled our own money into a fund so we could buy bigger cards together than any of us could swing alone, then run them in the room and split it up.

Sit with that before you go further. The same handful of guys who write the rules are also buying the inventory that gets sold to everybody else. I'm not telling you anything crooked happened. I don't have that and I'm not making that accusation. I don't need to. Just look at what that arrangement could turn into with the wrong group, when nobody outside of it ever sees a dollar move.

I asked what the balance was.

I was driving my family to Pittsburgh for a concert when it went down. One guy backed me. Everybody else went quiet, and inside 24 hours I wasn't an admin anymore. Later one of them said the money was all figured out and sent me my portion. I've never believed that was the real number, because nobody knew the real number. That's the whole problem with a pot nobody can audit. You never find out what was in it. You only find out where you stand when you ask.

The first week out

Rough. I had the impulse every day and nowhere to put it. It was the thing I did every morning and every night for years and suddenly I didn't know what to do with my hands.

Then the slower thing happened. Guys I talked to constantly stopped talking to me. A couple reached out, that's it, and I didn't chase anybody either. Today I talk to almost none of them.

That's when it landed. They liked me exactly as long as I was spending, and I liked plenty of them for the same reason, which is the part I have to own too.

I had a friend in there who ended up selling everything he had left at a loss and nearly lost his marriage over it. I watched it happening in real time and I didn't say anything, because in that room saying it out loud makes you the problem. That's the one I should have spoken up about. I didn't.

What it actually cost

Forget the money. The money is the least interesting thing I lost.

It cost time. Every time one of my kids was talking to me while I was setting up a flash or just staring at my phone, I have no idea what I missed. I don't know what my daughter told me about her day. I don't know what my son was thinking about. I coach his football team and there were practices where I stood on the field with my head down in that phone.

He used to ask me at night if I was selling cards. If I said no, he'd get excited, because that meant I'd watch something with him or sit through a game with him. And there were still plenty of nights I said no and then sat next to him on the couch with my thumb moving anyway.

I hate that. I can't take it back and I'm not going to dress it up.

I lied to my wife about it too. She'd ask why so much money was leaving our account and I'd tell her I bought stuff to flip. She saw through it. I knew I was lying while I was saying it, and I felt scummy every time, because I had already watched other guys do the exact same thing and watched marriages come apart over cards, and I still told myself we were different.

Eventually I set up a separate account just for cards, which everybody will tell you is the smart move, and it is. Just be honest about the other thing it does. Out of sight, out of mind. The money stopped being visible to the person who might have asked about it.

So, straight answer to what people are going to want to ask. Did I have a gambling problem?

Yes. One hundred percent. And an instant gratification problem underneath it.

Why I'm close to walking away from all of it

Getting out of the rooms was supposed to fix it. It didn't, because when I backed up and looked at the rest of the hobby, I couldn't find the part that isn't a bet.

Retail is a lottery you lose before you enter, because bots clear the shelves in milliseconds and the box you wanted is on a marketplace at triple price before you've parked the car. Sealed is a bet on print runs nobody publishes. Repacks are a bet where the seller knows the checklist and the sequencing and you know the ceiling they advertised. Breaks are a bet. Razzes are a bet. Whatnot and TikTok are the same machine with better production. Grading is a bet on a subjective grade with your money frozen for months while the market moves without you. And a modern rookie quarterback card is a live bet on whether a 22 year old becomes elite before the room loses patience, which is a hell of a thing to hang on a piece of cardboard.

Then there's the product itself. I don't like the way Topps cards look. I can't stand Fanatics as a company. Pokémon is a mess. One Piece and Dragon Ball are the only cards I still look at and think that's beautiful, and they're nearly impossible to actually buy.

And the conversation around all of it is worse than the products. The hobby's opinions get handed down by a handful of influencers and people are scared to have their own. That won't even last, because Fanatics is buying up bigger names from outside the hobby who don't know a thing about it, and the current crop will matter less every year. Meanwhile everybody has a comment about everything and almost nobody puts in the work to make anything themselves.

The content side turned into its own version of the wheel. Post, chase reach, answer the comments, stay visible, do it again tomorrow. If it weren't for monetization I wouldn't bother. And I still write, but the articles go up on my own site and go there to die, alone, with almost no feedback, so I don't even know if they're any good.

Which is the same visibility problem in a different costume. I left a room where I had to keep spending to be seen. Now I'm making things and refreshing to see if anybody saw them. The wheel doesn't care what it's made of.

Not tonight

I'm not asking anybody to quit. I'm asking you to stop lying to yourself, because you probably are, and I was the best in the room at it.

Add it up. All of it, for real, in something you have to look at. If you can't tell me what you spent last month, you're not collecting anymore.

Then look at what it's actually costing that isn't money. Not the total. The nights. The dinners you were at and weren't at. The kid talking to the side of your head.

Because the version of this I want back is simple, and it doesn't need a room. Buy something because it's cool. Keep the cards you actually love. Stay out of the economy.

And this part is an apology as much as anything, to every kid whose dad disappeared for a while even though he was sitting right there on the couch.

My son used to ask if I was running a flash tonight.

The answer is no. Not tonight, not tomorrow.

If any of this hit close to home
1-800-522-4700

The National Problem Gambling Helpline. It's free, it's confidential, and it's open all the time. You can also text 800GAM, or chat at ncpgambling.org.